Event Brief
iPhone 18 Pro models start $100 higher than before
By The BriefBrief · Sources (5)
Filed: Sep 09, 2026 at 9:08 PM ET
Summary: Apple’s iPhone 18 Pro and Pro Max begin at $1,199 and $1,299, respectively, marking a $100 increase over their predecessors. The article says the price hike also applies to older iPhone models, which Apple raised as well.
WHO: Apple
WHAT: Apple raised starting prices for the iPhone 18 Pro and Pro Max, and also increased prices for older iPhone models.
WHEN: Sep 09, 2026
WHERE: USA
WHY: Cause not yet established.
ℹ️ This event is analyzed using pattern arcs, velocity indicators, and source analysis in our MI Console.
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