iPhone 18 Pro models start $100 higher than before

By The BriefBrief

Apple’s iPhone 18 Pro and Pro Max begin at $1,199 and $1,299, respectively, marking a $100 increase over their predecessors. The price hike also applies to older iPhone models, which Apple raised as well.

WHO: Apple

WHAT: Apple raised starting prices for the iPhone 18 Pro and Pro Max, and also increased prices for older iPhone models.

WHEN: Sep 9, 2026

WHERE: USA

WHY: Cause not yet established.

Sources (1): The Verge

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