Event Brief
Sydney Sweeney responds to trolls over sports ad
By The BriefBrief · Sources (2)
Filed: Sep 13, 2026 at 9:05 PM ET
Summary: Sydney Sweeney pushed back against online criticism of her nude Novig sports betting ad by posting ESPN covers featuring naked athletes, including Serena Williams, on Instagram. The response was framed as a reply to trolls who had attacked the provocative campaign.
WHO: Sydney Sweeney
WHAT: Sydney Sweeney posted ESPN cover images of naked athletes on Instagram in response to criticism of her nude Novig sports betting ad.
WHEN: Sep 13, 2026 at 7:17 PM ET
WHERE: Location not specified
WHY: Cause not yet established.
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