Event Brief
GM rolls out redesigned customer software for Chevy, GMC
By The BriefBrief · Sources (2)
Filed: Sep 15, 2026 at 8:08 AM ET
Summary: GM is launching a new customer software experience for redesigned Chevy and GMC pickups. The move is tied to vehicles becoming more digital, and GM says it will also redesign its organizational processes to support the system.
WHO: General Motors (GM)
WHAT: GM launches a new customer software experience for redesigned Chevy and GMC pickups and redesigns related organizational processes.
WHEN: Sep 15, 2026 at 7:00 AM ET
WHERE: Location not specified
WHY: The system is intended to match the shift toward more digital vehicles, prompting GM to redesign both the customer software experience and its organizational processes.
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