Event Brief
Veteran builds motorcycle movement for mental health
By The BriefBrief · Sources (1)
Filed: Sep 15, 2026 at 9:00 PM ET
Summary: Army veteran Noah Gradillas founded Throttle Before the Bottle, using motorcycle culture to promote mental health awareness and healthier alternatives to alcohol or other substances. The group has assembled an “Original 25 Founding Riders” network and reached more than 1,500 Instagram followers in its opening weeks, while its website offers crisis direction and educational resources.
WHO: Army veteran Noah Gradillas; Throttle Before the Bottle’s Original 25 Founding Riders
WHAT: A motorcycle-culture movement promoting mental health awareness, healthier coping outlets, and peer encouragement, with crisis and educational resources online.
WHEN: Sep 14, 2026 at 10:05 AM ET
WHERE: San Antonio, TX
WHY: Gradillas said the movement is meant to give people something healthy to reach for before alcohol or other substances become a coping choice.
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