Apple introduced a new identity for Apple Music today, including a logo, an updated wordmark and a new sound composed by British producer Fred Again. The redesigned wordmark had appeared in a video, and an updated app icon in an iOS 27.2 beta, before the launch.
WHO:Apple
WHAT:Apple launched a new visual and audio identity for Apple Music.
WHEN:Oct 21, 2026
WHERE:USA
WHY:Apple’s reason for the rebrand was not reported.
Reporting from 2 identified publishers across this event arc.
