Mark Zuckerberg said Meta is “entering a new phase” with Muse, a personal assistant. He expects the agent to generate more revenue per user than Meta’s apps. Investors are also eyeing potential new businesses around Muse, while Meta’s core advertising business delivered a strong quarter.
WHO:Mark Zuckerberg
WHAT:Zuckerberg said Meta is entering a new phase with its Muse personal assistant and expects the agent to generate more revenue per user than the company’s apps.
WHEN:Reported Oct 21, 2026 at 6:36 PM ET
WHERE:USA
WHY:Zuckerberg said Muse could generate more revenue per user than Meta’s apps; investors are eyeing potential new businesses around the assistant.
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