Zuckerberg says one-quarter of Muse users shop online

By The BriefBrief

Mark Zuckerberg said a quarter of Meta Muse’s 10 million users shop online through the AI agent, spending an average of $200 per purchase. He also said he expects the agent to generate more revenue per user than Meta’s apps and described the company as entering a new phase.

WHO: Mark Zuckerberg

WHAT: said that one-quarter of Meta Muse users shop online through the AI agent

WHEN: Reported Oct 21, 2026 at 8:30 PM ET

WHERE: USA

WHY: Zuckerberg expects Muse to generate more revenue per user than Meta’s apps.

Reporting from 2 identified publishers across this event arc.

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