President Luiz Inácio Lula da Silva’s campaign is targeting voters over 70, described as the “Lula generation,” as he seeks to defeat Flavio Bolsonaro. Lula and Bolsonaro are also trying to win over 30 million voters ahead of Brazil’s presidential runoff.
WHO:Luiz Inácio Lula da Silva’s campaign; Lula and Bolsonaro
WHAT:Lula’s campaign is targeting voters over 70, while both presidential candidates seek to persuade undecided voters ahead of the runoff.
WHEN:Reported Oct 22, 2026 at 5:20 AM ET
WHERE:Brazil
WHY:The campaign is seeking votes from older voters and from the 30 million voters described as undecided ahead of the runoff.
Reporting from 2 identified publishers across this event arc.
