Google updated its privacy policy with an exception that could allow personal data from Gmail, Google Photos and Drive to be used for personalized ads when users enable personalized AI features. The change was spotted by Android Authority; Ars Technica says turning on Personal Intelligence gives Google more data for ad targeting.
WHO:Google
WHAT:Google updated its privacy policy to allow personal data to be used for personalized advertising in connection with personalized AI features.
WHEN:Reported Oct 23, 2026 at 12:52 PM ET
WHERE:USA
WHY:The change connects personalized AI features, including Personal Intelligence, with data used for ad targeting.
Reporting from 2 identified publishers across this event arc.