Event Brief
UPDATED Oct 24, 2026 at 1:00 AM ET
Oct 23, 2026 at 6:00 PM ET
Google updates policy on ads using personal data
By The BriefBrief
Google updated its privacy policy to add an exception to its pledge not to use Drive, Gmail or Google Photos data for personalized ads. The change could allow ad targeting based on personal data when users turn on personalized AI features, including Personal Intelligence.
WHO: Google
WHAT: Google updated its privacy policy to permit the use of data from Drive, Gmail and Google Photos for personalized advertising in connection with personalized AI features.
WHEN: Reported Oct 23, 2026 at 4:19 PM ET
WHERE: Location not specified
WHY: The policy change is tied to personalized AI features, which can provide Google with more data for ad targeting.
Reporting from 2 identified publishers across this event arc.
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