Event Brief
Oct 28, 2026 at 7:06 AM ET
Macmillan staff say publisher introduced AI assistant NOA
By The BriefBrief
Macmillan introduced NOA, an AI chatbot developed by German software company Chaptr, to employees at its Lower Manhattan headquarters in January 2024. Staffers told WIRED the assistant was unhelpful and some found its name offensive; they said employees were encouraged to use it for tasks including drafting emails and marketing research, while being warned to fact-check its output.
WHO: Macmillan Publishers
WHAT: Macmillan introduced the NOA AI chatbot to employees.
WHEN: Reported Oct 28, 2026 at 6:15 AM ET
WHERE: New York City, USA
WHY: Macmillan introduced NOA for employees to use in tasks including composing emails, drafting copy, marketing research and generating ideas.
Reporting from 1 identified publisher for this event.
View all 1 publishers
Publishers represented across this event arc
These publishers contributed reporting to the broader event history. Not every source addresses the specific development described above.
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
Russell Brand tells court allegations devastated him
Russell Brand
Oct 28, 2026 at 7:06 AM ET
Senegal opens Africa’s first Youth Olympics
Senegal
Oct 28, 2026 at 7:06 AM ET
Ceasefire takes effect in Russian-occupied Oleshky
Oleshky
Oct 28, 2026 at 7:04 AM ET
Stellantis reports €4 billion third-quarter cash shortfall
Stellantis
Oct 28, 2026 at 7:00 AM ET
