Apple prices upgraded touchscreen MacBook Pro at $14,549

By The BriefBrief

Apple announced a new touchscreen MacBook Pro with an OLED display, with a fully upgraded configuration priced at about $14,549. The 14-inch and 16-inch base models start at $2,899 and $3,399, respectively; a top configuration includes an M5 Max chip and 16TB of storage.

WHO: Apple

WHAT: Apple announced a touchscreen MacBook Pro with a fully upgraded configuration priced at about $14,549.

WHEN: Oct 28, 2026

WHERE: USA

WHY: Apple's stated purpose for adding the touchscreen and OLED display was not reported.

Reporting from 3 identified publishers across this event arc.

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