Sanrio ends planned Vivant collaboration after China criticism
By The BriefBrief
Sanrio terminated its planned collaboration with Japanese television drama Vivant after strong public criticism in China. In a statement released late Wednesday, the character company said the spy drama contained content that “does not align with the Sanrio Group’s corporate philosophy”; additional reporting described the criticism as relating to the drama’s portrayal of wartime history.
WHO:Sanrio
WHAT:Sanrio terminated its planned collaboration with the television drama Vivant.
WHEN:Oct 28, 2026
WHERE:Japan
WHY:Sanrio ended the collaboration after strong public criticism in China over the drama’s content and portrayal of wartime history.
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