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Event Brief

Apple touchscreen MacBook Pro can cost about $14,549

Apple’s new touchscreen MacBook Pro costs around $14,549 when configured with every upgrade, including an M5 Max chip and 16TB of storage. That top configuration costs more than 10 basic MacBook Air laptops.
WHO: Apple
WHAT: Apple introduced a touchscreen MacBook Pro whose fully upgraded configuration costs around $14,549.
WHEN: Reported Oct 28, 2026 at 6:47 PM ET
WHERE: USA
WHY: The high price reflects the cost of the fully upgraded configuration, including an M5 Max chip and 16TB of storage.

Reporting from 3 identified publishers across this event arc.

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