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Event Brief

California tax supporters pay influencers to sway voters

Supporters of a proposed California wealth tax are relying on lower-cost social media campaigning because they are short on cash. Paid influencers, including parents and senior citizens, are posting videos intended to inform and sway voters.
WHO: Supporters of a proposed California wealth tax
WHAT: Supporters are using paid social media influencers to promote the proposal and sway voters.
WHEN: Reported Oct 29, 2026 at 5:02 AM ET
WHERE: California, USA
WHY: Supporters are relying on cheaper campaign methods because they are short on cash.

Reporting from 2 identified publishers across this event arc.

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