Reddit is testing ads within search results, with placements selected based on factors including a query’s contextual relevance, according to the company. For example, a search for “espresso station” could show ads for espresso machines, beans or mugs. The placements could help Reddit earn more from existing users as Google’s AI search changes how people discover Reddit content.
Reporting from 2 identified publishers across this event arc.
These publishers contributed reporting to the broader event history. Not every source addresses the specific development described above.
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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