OpenAI is launching verified “Business Agents” in ChatGPT as part of a beta suite of business-focused features announced today. The agents represent brands and can help users with tasks such as comparison shopping; the feature will initially be available to eligible e-commerce and online service businesses in the United States. OpenAI says the new features are intended to help make ChatGPT a consumer discovery engine.
Reporting from 2 identified publishers across this event arc.
These publishers contributed reporting to the broader event history. Not every source addresses the specific development described above.
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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