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Event Brief

China’s liquor capital faces long march to rebirth

Maotai town struggles as baijiu loses popularity amid economic shifts.
WHO: Maotai town residents and beverage producers
WHAT: Declining consumption of baijiu and rise of craft beer
WHEN: Nov 23, 2025 at 7:00 PM ET
WHERE: Maotai town, China
WHY: Shifts in consumer preferences and economic impacts

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