Event Brief
Nov 27, 2025 at 2:00 PM ET
Gen X-ers Have Money to Spend. Why Are Retailers Ignoring Them?
By The BriefBrief
Three in four Americans ages 45 to 60 expect to overspend for the holidays.
WHO: Americans ages 45 to 60
WHAT: Expect to overspend for the holidays
WHEN: Nov 26, 2025 at 7:00 PM ET
WHERE: United States
WHY: They are seen as the glue within the consumer spectrum
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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