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Event Brief

Spotify Wrapped 2025 sees record engagement

Spotify Wrapped 2025 achieves 200M+ users on launch day, marking a 19% increase in engagement.
WHO: Spotify
WHAT: Launch of Spotify Wrapped 2025
WHEN: Dec 3, 2025 at 7:00 PM ET
WHERE: Global
WHY: To boost user engagement after previous year's decline
Sources (1): TechCrunch

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