Event Brief
Dec 5, 2025 at 2:03 AM ET
Pantone names 'lofty white' as colour of the year
By The BriefBrief
The Pantone Colour Institute has chosen 'lofty white' as the colour of the year, symbolizing calm and reflection.
WHO: Pantone Colour Institute
WHAT: Named 'lofty white' as colour of the year
WHEN: Dec 4, 2025 at 7:00 PM ET
WHERE: Global
WHY: To symbolize calming influence and quiet reflection
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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