Event Brief
UT begins 10-year Adidas partnership
Filed: Jul 02, 2026 at 12:00 PM ET
Summary: University of Tennessee’s new 10-year Adidas deal starts now; football uniforms debut Sept. 5 in the season opener.
WHO: University of Tennessee and Adidas
WHAT: UT’s 10-year partnership with Adidas officially begins; new football uniforms will debut Sept. 5
WHEN: Jul 02, 2026 at 11:01 AM ET
WHERE: Knoxville, TN
WHY: The partnership officially began as scheduled, with uniforms set to debut in the season opener.
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