Event Brief
Adidas and Tennessee Start 10-Year Partnership
Filed: Jul 03, 2026 at 1:00 PM ET
Summary: UT Athletics and Adidas officially launch a new 10-year partnership, marking a major apparel and branding deal for Tennessee sports.
WHO: Adidas and the University of Tennessee (UT) Athletics
WHAT: Official start of a 10-year partnership with Adidas
WHEN: Jul 02, 2026 at 11:33 AM ET
WHERE: Knoxville, TN
WHY: The partnership was officially begun as part of the announced 10-year agreement between Adidas and UT Athletics.
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