Apple to unveil iPhone 18 and a $2,000 foldable iPhone

By The BriefBrief

Apple’s launch event on Wednesday is expected to feature the iPhone 18 and iPhone 18 Pro, along with a foldable iPhone Ultra. The foldable model is projected to start at around $2,000, targeting high-end buyers.

WHO: Apple

WHAT: Apple’s launch event is expected to include iPhone 18, iPhone 18 Pro, and a foldable iPhone Ultra starting near $2,000.

WHEN: Reported Sep 7, 2026 at 7:00 AM ET

WHERE: Location not specified

WHY: The event is being held to showcase upcoming iPhone models, including a higher-priced foldable aimed at high-end buyers.

How this story developed (showing 12 of 12 earlier reports)

Apple’s iPhone Duo folds horizontally like a passport · Sep 13, 2026 at 12:04 PM ET
iPhone Duo price draws Chinese foldable value comparisons · Sep 10, 2026 at 9:05 PM ET
Guide to choosing Apple’s iPhone 18 models · Sep 10, 2026 at 6:07 PM ET
Apple CEO John Ternus unveils foldable iPhone Duo · Sep 10, 2026 at 3:00 PM ET
Apple’s first foldable iPhone Duo looks solid · Sep 10, 2026 at 2:07 PM ET
iPhone Duo folding design compared with rival phones · Sep 10, 2026 at 11:04 AM ET
Apple’s foldable iPhone Duo to launch next month · Sep 10, 2026 at 3:00 AM ET
Apple unveils foldable iPhone Duo with 7.6-inch display · Sep 9, 2026 at 11:00 PM ET
Apple unveils foldable iPhone Duo in major device revamp · Sep 9, 2026 at 9:00 PM ET
Apple announces first foldable iPhone at annual event · Sep 9, 2026 at 4:00 PM ET
Foldable iPhone reportedly named 'Duo' and priced at $2,000 · Sep 9, 2026 at 5:04 AM ET
Apple foldable iPhone Ultra launch may be days away · Sep 4, 2026 at 7:05 PM ET

Reporting from 19 identified publishers across this event arc.

View all 19 publishers

Publishers represented across this event arc

Al Jazeera — View reporting
Ars Technica — View reporting
BBC News — View reporting
CBS News — View reporting
CNBC Top News — View reporting
CNET News —
3 articles
Daily Maverick — View reporting
Engadget —
3 articles
Financial Times — View reporting
Japan Times — View reporting
MarketWatch —
2 articles
- View article 1
- View article 2
NBC News — View reporting
New York Times — View reporting
Nikkei Asia — View reporting
NPR — View reporting
TechCrunch — View reporting
The Verge —
4 articles
The Verge Tech —
2 articles
- View article 1
- View article 2
Wired — View reporting

These publishers contributed reporting to the broader event history. Not every source addresses the specific development described above.

How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.

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