Event Brief
Apple announces first foldable iPhone at annual event
By The BriefBrief · Sources (17)
Filed: Sep 09, 2026 at 4:00 PM ET
Summary: Apple CEO John Ternus announced the iPhone Duo, the company’s first foldable iPhone, at the annual event. Apple said the device will sell for a base price of $1,999, describing it as the biggest change to the iPhone since 2007.
WHO: John Ternus and Apple
WHAT: Apple announced the iPhone Duo, its first foldable iPhone, with a base price of $1,999.
WHEN: Sep 09, 2026 at 2:55 PM ET
WHERE: Location not specified
WHY: Cause not yet established.
ℹ️ This event is analyzed using pattern arcs, velocity indicators, and source analysis in our MI Console.
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