Event Brief
Oct 9, 2026 at 2:00 PM ET
Tesla drops Full Self-Driving name in Europe
By The BriefBrief · Sources (2)
Tesla has dropped the “Full Self-Driving” brand name in Europe after German regulators called it “somewhat misleading.” The change follows regulatory pushback over the name; the supplied material does not specify when it took effect or what replacement wording Tesla will use.
WHO: Tesla
WHAT: Dropped the “Full Self-Driving” brand name in Europe.
WHEN: Oct 9, 2026 at 1:12 PM ET
WHERE: Europe
WHY: After German regulators called the brand name “somewhat misleading.”
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