Event Brief
Oct 15, 2026 at 8:04 PM ET
Netflix names Peter Rice chief content officer
By The BriefBrief
Netflix announced that former Disney executive Peter Rice will replace Bela Bajaria as chief content officer. The change comes as the streamer faces slowing viewer engagement and pressure from investors, amid efforts to arrest its declining share price.
WHO: Netflix
WHAT: Netflix announced that Peter Rice will replace Bela Bajaria as its chief content officer.
WHEN: Reported Oct 15, 2026 at 7:08 PM ET
WHERE: USA
WHY: The change comes as Netflix grapples with slowing viewer engagement and investor pressure over its declining share price.
Reporting from 2 identified publishers across this event arc.
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