Event Brief
UPDATED Oct 19, 2026 at 7:04 PM ET
Oct 19, 2026 at 1:04 PM ET
Apple announces Oct. 28 product event
By The BriefBrief
Apple invited guests to a product event called “Pro and tell,” scheduled for Oct. 28 at 1 p.m. ET in Los Angeles. Bloomberg, as cited by The Verge, says Apple is set to announce new Macs and a refreshed iPad Mini; analysts expect a touchscreen MacBook Pro.
WHO: Apple
WHAT: Apple announced a product launch event called “Pro and tell” for Oct. 28.
WHEN: Reported Oct 19, 2026 at 3:46 PM ET
WHERE: Los Angeles, USA
WHY: Apple has not stated the reason for holding the product event.
Reporting from 5 identified publishers across this event arc.
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Publishers represented across this event arc
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